To better understand the appeal of Swatch watches such as the Big Bold Jelly Neon and what they stand for, a quick brand history is in order.Ĭofounded by Nicolas Hayek in 1983 in the aftermath of the Quartz Crisis, Swatch was a revolutionary product at the time. And it is also a pick-up-and-go watch, thanks to the quartz movement and very affordable price tag. Ultimately, the Big Bold Jelly Neon is one of those watches that I can see myself gravitating towards when I am in the mood for fun, laid-back outdoor activities the fluorescent appearance gives it a very outgoing personality. They are welcome additions to the “jellyfish” aesthetic, making the watch even more striking than the previous Big Bold Jelly and encapsulate the essence of Swatch – fun, cheerful and eye catching. And the colours also make the watch a good choice for the trendy who are into accessorising the Big Bold Jelly Neon pairs well with street and casual wear. The Big Bold Jelly Neon is also the boldest and most vibrant variant of the model to date, thanks to the punctuating accents of colour on the face, which even extend to the lugs and the buckle. The particular combination of whimsical quirks rarely exists in other watches, which makes the Big Bold case immediately distinct from afar. And it has the crown at two o’clock, which is pretty unconventional. The translucent plastic case is 47 mm – matched with a translucent strap – and reveals the gears of the quartz movement on the clear dial. Swatch watches are popular for their eccentric, recognisable designs – and were wildly popular 30 years ago in their heyday – and the Big Bold Jelly Neon is no different. Essentially the same watch as the clear Big Bold Jelly, it is dressed up in bright, neon colours – orange, yellow, green or blue – for a more edgy and lively look. Now the jellyfish gets a dose of colour with the Big Bold Jelly Neon.
GZ010) of 1983 that had visible innards, just like the eponymous marine species. Only just introduced earlier in the year, the Big Bold Jelly is a modern, majorly-upsized take on the Jelly Fish (ref. Share Facebook Linkedin Twitter Weibo Instagram
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